The 2019 Insider's Guide to Video Marketing

Video marketing has been booming for the past few years and it shows no signs of stopping. As new technology develops, however, the way video is used for marketing is changing. Read on to learn how to stay on top of the latest trends in video marketing for this year.

Video Marketing Tech Trends

Technology is really what's propelling video into the future, so it's important to stay ahead of the curve. In 2019 we can expect to see new technology pushing the boundaries of video marketing.

  • Virtual Reality - though this technology is still very new, you can expect to see it used more and more in the coming year. Virtual reality is all about possibilities - giving your potential customers a chance to get hands-on with what you have to offer. In the past, there have been successful virtual reality marketing campaigns like test driving a carlearning to remodel your home, and hiking through a national park.

  • Live Streaming - you can use live video to demonstrate your product or service and interact with customers in real time. This adds an element of personalization to your video while increasing awareness of your brand.

  • 360-Degree Video - you can use 360-degree video to give viewers an immersive view of a scene or image with just their phone, no virtual reality headset necessary. Getting involved in a video like this can create more emotional engagement between the brand and the viewer.

  • Social Media Stories - Snapchat started this trend a few years ago, and other social media sites have followed. "Stories" are a popular storytelling format where users create collections of photos and videos that can be viewed within a 24 hour period before disappearing. Businesses are starting to this format to engage with younger audiences and increase brand awareness. 

Video Marketing Tips

  • Be Authentic - today's consumer is on the lookout for honesty. They want their problems solved and their questions answered, and they want to get their info from a trustworthy source. There's only one way to do this - be true to your brand and your image, and connect with customers on a human level.

  • Hook The Audience - use your storytelling abilities to draw in your audience. You don't have to make your video long or info-heavy, just create a memorable little vignette that features your product or service.

  • Educate and Entertain - you can use video to educate, like in a webinar or tutorial video. Give your audience tips and tricks, product demonstrations, or testimonials from happy customers, but remember to keep it light-hearted and fun! Incorporate catchy music, cool visuals, and memorable messages.